Personar – Privacy Policy

This privacy policy explains how Personar ("we", "us" or "the Company") collects, uses and shares your personal information. It applies to the personal information of coaches and athletes who use our CoachScribe App.

If you would like more information on a specific section of this privacy policy please click on the relevant link below.

 

Contents

1.       Contact details

2.       Information we collect, why and legal bases at a glance

3.       Where we get personal information from

4.       Automated decision-making

5.       International transfers

6.       How long we keep information

7.       Who we share information with

8.       Security of your information

9.       Data protection rights

10.    How to complain

1.    Contact details

Controller

Personar Limited a company registered in England and Wales with company number 13435949 and whose registered address is at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ

Postal Address

71-75 Shelton Street, Covent Garden, London WC2H 9JQ

Email

privacy@personar.ai

Changes to this policy

 

We keep this policy under regular review. This version was last updated on 3rd September 2026. Where we make any significant changes to this policy we will notify you by email.

 

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (and please see the section ‘How to Complain’ at the end of this privacy policy for more details). We would, however, appreciate the chance to deal with your concerns first, so please contact us in the first instance.

2.    Information we collect, why and legal bases at a glance

The table below summarises each purpose for which we collect personal information, the categories of personal data used for that purpose, and the legal basis we rely on under the UK GDPR.

Please note that this policy sets out details relating to us collecting personal data for our own purposes (as set out below). It does not cover the personal data that it collected by coaches during the coaching/mentoring sessions.

When coaches are collecting data from athletes during a coaching/mentoring session, using the CoachScribe App, we will process personal data (including special category data relating to an athlete’s health) on behalf of the coach.

Please note that we do not knowingly collect special categories of personal data (such as data revealing race, ethnicity, religious beliefs, sexual orientation, political opinions, trade union membership, health, or genetic/biometric data), so please do not provide us with any such data.

The coach should explain to you how they will collect, process and protect personal data themselves via their own privacy policy.

Purpose

Categories of personal data

Legal basis

Providing the CoachScribe App to coaches and athletes (including registering coaches and athletes as users of the app and them creating an account)

Names and contact details of coaches and athletes; job title and occupation; skills and qualifications.

Performance of a contract

Operating and administering client accounts, including sharing data with the trusted IT services providers we use to create, develop, maintain and host the CoachScribe App

Names and contact details of coaches and athletes; job title and occupation; skills and qualifications.

Performance of a contract

Record Keeping during the Subscription Term (and for the relevant run-off period)

Names and contact details of coaches and athletes; job title and occupation; skills and qualifications

Compliance with a legal obligation

Sending updates and marketing communications

Names and contact details, such as email address

Legitimate interests and consent

Data analytics and insights using AI

This will use anonymised data and you cannot be identified as an individual

Legitimate Interests

Managing queries, complaints or claims (including under our internal data protection complaints process)

Names and contact details; account records; and correspondence

Performance of a contract

 

Where we rely on consent, you can withdraw it at any time without affecting prior processing. If you wish to withdraw your consent please contact us using the details set out in section 1 above.

3.    Where we get personal information from

We obtain personal information directly from you. We do not currently obtain personal information about you from any other source.

4.    Automated decision-making

We use AI to perform analytics on anonymised data that does not identify any individuals, to improve the performance of the CoachScribe App. We do not carry out automated decision-making that has legal or other significant effects on you. 

5.    Who we share information with

We use various IT service providers, including Microsoft Azure (for hosting our technical infrastructure and cloud storage), GoDaddy for our general internal systems (such as email) and Zoom (for our online meetings). Please email us at privacy@personar.ai for a full list of the third party services providers we use and the purpose for which we use them.

We also use Apple and Google as our app store providers.

This means that there is a technical sharing of data with them, as they process personal data via their servers.

We use Stripe as a trusted payment services provider.

We use freelancers for our general business operations.

We may share your personal data with our professional and legal advisers (such as lawyers and accountants).

Please note that we are not responsible for any information shared between coaches and athletes or between coaches and their third party providers.  

6.    International transfers

When there is a transfer of personal data outside of the UK we understand the need to have an appropriate level of protection is in place, such as the UK International Data Transfer Agreement or the UK International Data Transfer Addendum to the EU Standard Contractual Clauses or an applicable UK ‘Adequacy’ decision. Further information about these safeguards please email us atprivacy@personar.ai.

7.    How long we keep information

As a general principle, we do not keep personal information for any longer than is necessary for the purposes set out in this privacy policy, having regard to our contractual, legal and regulatory obligations. Our standard retention periods are set out below.

Category of information

Retention period

Basis for retention period

Coach and athlete account data

6 years from the end of the contract or business relationship

Compliance with a legal obligation

Financial and accounting records (invoices, payments)

6 years from the end of the relevant financial year

Compliance with a legal obligation

Complaints and dispute records

6 years from resolution of the complaint

Compliance with a legal obligation

 

Further information on our retention periods, and the criteria used to determine them, is available on request. Please email us at privacy@personar.ai .

8.    Security of your information

We understand our obligations to protect your personal data and so we have technical and organisational measures in place. For more information about these measures please contact us at privacy@personar.ai .

9. Data protection rights

You have the following rights in relation to your personal information, subject to certain exemptions:

         Right of access – request copies of your personal information, and information about how we obtained it and with whom it has been shared.

         Right to rectification – ask us to correct or complete personal information you consider inaccurate or incomplete.

         Right to erasure – ask us to delete your personal information in certain circumstances.

         Right to restriction of processing – ask us to limit how we use your personal information.

         Right to object to processing – object to our processing of your personal data in certain circumstances, including processing based on legitimate interests.

         Right to data portability – ask us to transfer the personal information you have provided to another organisation, or to you.

         Right to withdraw consent – where we rely on consent, withdraw that consent at any time.

Further information on each right is available from the ICO.

We will respond to any such request without undue delay and, in any event, within one month. To exercise any of these rights, please contact us using the details set out above.

10.           How to complain

If you have a complaint in relation to how we have handled your personal information, you may complain to us directly using the contact details set out below:

Contact

Data Privacy Manager

Post

71-75 Shelton Street, Covent Garden, London WC2H 9JQ

Email

privacy@personar.ai

When we receive a complaint, we will:

         Acknowledge receipt of your complaint within 30 days;

         Investigate your complaint without undue delay, keeping you updated on progress; and

         Communicate the outcome to you without undue delay, including the steps we have taken, any resulting action, and our reasoning.

Complaining to the ICO. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at any time, whether or not you have first complained to us:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website:
ico.org.uk/make-a-complaint

This privacy policy was last reviewed on 3rd September 2026 and may be updated from time to time. We will notify you by email of any material changes before they take effect, where appropriate.